How Strategic Packaging Can Increase Your Brand’s Value

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The power of high-quality packaging is just as strong as having a great product. No matter how innovative your merchandise is, if it is poorly packaged, it will never make it into the customer’s hands. Superior packaging using Econocorp’s comprehensive line of cartoners, erectors, and sealers, will boost your brand value by:

  • Increasing Sales

Not only does well-crafted packaging get your product purchased more often, but it also increases customer retention by creating a user experience free from hassle and frustration. For some brands, the packaging can be more engaging than the product itself, like Tiffany and Co.’s iconic robin egg blue boxes. If companies worth billions of dollars focus so much effort on their packaging, you should take the hint and follow suit. (more…)

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Why Many Companies are Choosing Paper-Based Packaging

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The type of packaging you choose for your product, from the material to the design to the way that it opens, tells a story about you and your company. The wasteful, single-use plastic packaging of the 1900s is finally giving way to paper-based packaging. But, why the shift to paper? Well, paper-based packaging offers many benefits that its competition just can’t match:

Reusable, Recyclable, & Sustainable

The main draw of paper-based packaging for society is its status as the most environmentally-friendly packaging option. Paper-based packaging can not only be made of recycled paper but it too can be recycled, maintaining a cycle of reusability that you’ll never get with plastics. 

For paper-based packaging that is made from freshly cut trees, manufacturers have begun replanting those trees with fast-growing, highly sustainable forests so that harvests will not affect local ecology. (more…)

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The Advantages of Automatic Carton Erectors and Sealers

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You’ve got a great product and your sales are surging so much that your production line just can’t keep up. Should you limit your sales and take a loss on that revenue? No way! Keep those profits flowing and instead opt for a production line upgrade with automatic erectors and sealers.

Wondering how an automatic erector and automatic sealer can benefit your bottom line? The many advantages of automatic, continuous motion packaging machinery include:

Efficiency

Our automatic carton erectors and sealers are fast, efficient, and hardly ever need a break. Just keep up with routine maintenance and regular inspections and you’ll be good to go. If you want to run 24/7, our erectors and sealers are up to the job! (more…)

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Advantages of the Pegasus Cartoner

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Long gone are the days that each product must be packed into cartons by hand. Cartoning machines have revolutionized the production floor by allowing one employee to pack thousands of cartons per hour, far beyond what is possible manually. Econocorp’s Pegasus Continuous Motion Cartoner uses the latest technology in the industry to streamline the cartoning operation. The many benefits of the Pegasus cartoner include:

  • Increased production

With the ability to produce up to 7,200 packed products per hour, the Pegasus blows other automated cartoners out of the water. This is because the Pegasus uses continuous motion technology, so there’s no need to stop and wait for human interaction. With just one employee running the PLC controls, the Pegasus can automatically load both cartons and products. Your products will never sit around waiting for packaging again! (more…)

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The Benefits of Continuous Motion Cartoners

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Precious time on your production line is frequently taken up by packaging your finished products. Depending on the complexity of your packaging and sealing needs, you may require more time to package your products than they took to make. Not to mention you’ll likely need multiple employees to accomplish your daily packaging needs. Even with an intermittent motion cartoner, the risk of human error is presented every time one of your employees has to interact with the machine. Adding just one continuous motion cartoner to your operation can revolutionize your entire production line. Econocorp offers three continuous motion cartoners for your production needs: the Pegasus, the Econo-60, and the Auto Bottom Erector. Here are some of the benefits of installing a continuous motion cartoner: (more…)

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How to Choose the Right Cartoner for Your Business

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A cartoner can revolutionize your production line and make packaging your products almost effortless. Cartoners come in both manual and automatic loading varieties, with both horizontal and vertical loading possible. When purchased new, cartoners are often custom-built for a specific business and its needs.

Purchasing new production machinery is never cheap, but justifying the expense of a new cartoner is pretty easy. The time and resources saved by automating packaging processes will pay for the cartoner many times over. Since it is a large purchase, you’ll want to do some due diligence before placing an order. Purchasing the wrong equipment can be costly and time-consuming. Before you buy a new cartoner, be sure to: (more…)

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What are the Benefits of Improving Your Packaging Equipment Efficiency

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Your packaging is often the first thing a potential customer sees when considering your product for the first time. Everything about your packaging needs to be just right. If you’re trying to package your products on old, inefficient packaging equipment, you’re letting money slip out of your hands every day. Modern, efficient packaging equipment will bring many benefits to your operations, brand identity, and bottom line.

Efficient packaging equipment reduces costs.

More efficient packaging equipment reduces costs in many ways. Modern, efficient packaging equipment reduces waste by making fewer errors and improving consistency. Packages that are folded and assembled by hand or on an old packaging machine are more prone to measurement errors and misfolds, wasting valuable raw materials.  (more…)

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Benefits of High-Speed Tray Forming Machines

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High-speed tray forming machines are essential for any retail business poised to begin national or regional distribution. Your display trays are part of your brand identity and, in some cases, the first thing your potential customer sees when discovering your product. Present your product in professionally formed and folded trays that are customized to your exact product specifications with Econocorp’s line of high-speed tray formers, including the Econoform, Econolock, Reverse Triseal, and T-System. Our heavy-duty tray formers can:

  • Slash your production and labor costs.

By forming trays at speeds of 25+ per minute and never requiring breaks due to fatigue, high-speed tray formers outperform employees and provide more consistent results. They eliminate the need for human tray formers, cutting labor costs and improving profit margins. (more…)

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Cannabis Packaging & Child Safety

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In 2020, poison control centers received over 5,000 calls about children under 12 years of age being exposed to marijuana, and over 3,000 calls have already been received this year. In states where either medical and/or recreational cannabis use is legal, calls to poison control have ticked upward in comparison to states where cannabis remains illegal.

In many of these calls, safer packaging could have prevented the exposure. Advocacy groups are calling for stricter mandates on cannabis packaging nationwide, and producers are trying to deal with the ever-changing regulations on both federal and state levels while maintaining a fresh and unique brand identity. Working with an innovative packaging producer to design child-resistant, consistently branded packaging for your cannabis products is crucial to gain market advantage. (more…)

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Choosing the Right Packaging for Food Transportation

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Food packaging has become a complex process with many demands and high expectations. Consumers demand safety and durability and expect functionality, convenience, shelf appeal, and simplicity. So how can your company choose the right food packaging to ensure your products remain fresh and intact during transportation and beyond?

Assess the Needs of Your Product

Products require varying packaging specifications based on their shape, size, and durability. A bulky food product, for example, has different needs than a delicate bar of chocolate. Select packaging for strength when needed. (more…)

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