Is Your Packaging Worth Unboxing?
So you’ve put in the work to come up with an awesome product that meets your target customer base’s needs and does it better than the competition. So why isn’t your product flying off the shelves? You might want to check your packaging.
Packaging is the Trend
The packaging itself has become a trend, with unboxing videos surging in popularity in recent years. On every platform from YouTube to TikTok and more, influencers and everyday people can be found unboxing everything their hearts desire. But why do people get such a rush from just opening packages? The answer lies in our brain chemistry. (more…)