The black market is teeming with knock-off medications and supplements that tantalize buyers with lower prices and promises of dramatic results. Not only is this dangerous and risky for the buyers and sellers, but it’s devastating to the established brands experiencing the counterfeiting. Building a Brand Developing, creating, and marketing…
Packaging labels are about to experience a face lift. Introduced recently by select House Representatives and Senators, the 24-page Food Label Modernization Act of 2015 bill aims to require a number of changes to the labeling found on the front of food packaging. Package labeling has been slowly evolving over…
As time passes, demographics – or structures of populations – tend to evolve. Just as more women started working during World War II and more young adults started attending college in the 1990’s, current demographics now demonstrate that more people live alone, less couples are married, and household size is…
The choices behind choosing the best packaging for your company’s products are not simple to make. Packaging is really your first and most important chance to persuade the consumer to pick your product up off the shelf and open up his wallet. This means that your packaging needs to possess…
If there’s one truth to retail sales, it’s this: packaging matters! An awful product in beautiful packaging will sell better than a high-quality product in average packaging. People may not admit it, or even realize it, but the first look at a product automatically places that product on a scale…
No matter how much advertising you do. No matter if your product is featured on radio, TV or the internet. If it doesn’t have attractive packaging, it won’t sell in retail locations. Manufacturers tend to think that quality and performance of a product is all that matters for sales, but…
In July, Proctor & Gamble settled a lawsuit with the state of California because of the packaging of products in their Olay brand. The prosecutors claimed that the packaging that P&G was using had too much empty space and was deceptive to the product inside. P&G agreed to change the…
If you regularly package goods up for distribution or shipment in the US or abroad, it’s likely that you’ll need a case packing system. Of course, it’s possible to hire people to do the job, but this is generally considered to be an unappealing option, due to the lack of…
Is exporting really as much of a chore as is often presumed? Or are OEMs stuck in old ways? The world is shrinking. Political or ecological events in Asia affect North America just as an economic crisis in Europe trickles down to South America. Despite evidence that a global economy…
Your cartons perform a vital function within your business. They’re the first thing your customers will see when they’re browsing the shelves at their local store, and if your packaging isn’t making an impact, it’s likely your competitor’s products will! Most companies know this, which is why so much time…
