Packaging is a crucial yet underappreciated profession, and it offers very unique opportunities to the experts responsible for creating beautiful, functional, sustainable, and reliable packaging for every product under the sun. One of the most exciting prospects in the packaging market is the fact that, by 2020, the packaging industry…
E-cigarettes were barely making a blip on the screen five years ago, but today they have become not only widely used, but trendy. The statistics are startling, with many studies suggesting that more teenagers and young adults than ever before are drawn to smoking because of the perceived “cool factor”…
It’s no secret that today’s retail environment is challenging with intense competition at every turn. So how can you package your products to thrive in that competition rather than become buried under more successful brands? These tips can help you outmaneuver your closest competitors and reap the profits of growing…
Product packaging has become a way of life. Gone are the days of individual farming families supplying their own food and making their own clothes. Today rural and urban residents alike rely on food items, beverages, cosmetics, medications, and luxury items that are packaged for retail use. Unfortunately, this incredible…
In the constant evolution of food labeling, non-GMO labels have now come front and center in a hotly-contested debate. About GMOs Genetically modified organisms are living organisms whose genetic material have been artificially manipulated in a laboratory for specific purposes. For example, tomatoes have been developed to resist frost using…
The art of packaging requires a great deal of attention to detail regardless of the industry, but packaging for a brewery calls for especially close care. Beer packaging machinery must prevent contamination from stray yeast and oxygen exposure. Either of the two contaminants reduce the beer’s shelf life and diminish…
The black market is teeming with knock-off medications and supplements that tantalize buyers with lower prices and promises of dramatic results. Not only is this dangerous and risky for the buyers and sellers, but it’s devastating to the established brands experiencing the counterfeiting. Building a Brand Developing, creating, and marketing…
Packaging labels are about to experience a face lift. Introduced recently by select House Representatives and Senators, the 24-page Food Label Modernization Act of 2015 bill aims to require a number of changes to the labeling found on the front of food packaging. Package labeling has been slowly evolving over…
As time passes, demographics – or structures of populations – tend to evolve. Just as more women started working during World War II and more young adults started attending college in the 1990’s, current demographics now demonstrate that more people live alone, less couples are married, and household size is…
The choices behind choosing the best packaging for your company’s products are not simple to make. Packaging is really your first and most important chance to persuade the consumer to pick your product up off the shelf and open up his wallet. This means that your packaging needs to possess…
