Running a successful business involves more than manufacturing your products and getting them onto store shelves. It also demands that you earn customer loyalty and encourage repeat sales. There are many marketing techniques that can help you develop strong customer loyalty, from social media campaigns to email updates, but don’t…
The beginning of each new year always provides inspiration for the evolution of new trends and the elimination of old ones. It is likely that 2018 will provide the opportunity for innovative packaging choices to overtake the following design trends. Clutter Replaced By Simplicity The simplicity of minimalism is becoming…
Some consumers don’t give a second thought to opening a can of soda or beer and taking a cool, refreshing sip, but other consumers are significantly concerned by the potential for contamination. After all, cans pass through many different hands on their way to store shelves. Though packaging entities cannot…
The instant connection between the packaging industry and cyber security may not seem obvious, but the truth is that packaging professionals need to prepare for the possibilities of ransomware and cyberattacks just as much as other industry leaders. Connectivity has become a necessity in modern packaging production facilities, making it…
Even the best product packaging can benefit from a bit of a holiday facelift. The holiday season offers so many marketing opportunities, and the most successful companies know how to take advantage of those opportunities to attract new customers and maintain current consumers. Just think about the iconic Starbucks cups…
Product packaging has become an unavoidable requirement in our grab-and-go, big box store society. Take a second to consider the unfathomable quantity of straws and coffee cups sitting in landfills right now, just from Starbucks and Wawa alone. Now, expand that to include every other piece of trash generated from…
Where would we be in this life without talented engineers? While most people associated engineers directly with complex scientific and mathematical jobs that are difficult to understand, it’s often overlooked that every single industry relies upon the expertise of engineers to succeed. The packaging industry is no different, so what…
It’s dizzying to consider the wide range of design components that have the potential to impact your product’s ability to stand apart from the competition and attract the attention of new and loyal customers alike. Color, shape, size, material, and wording only begin the list of elements that manufacturers must…
Technology is advancing at the speed of light, and achievements now considered commonplace couldn’t even have been imagined a few decades ago. This is especially true of artificial intelligence (AI), which used to merely be a subject for imaginative science fiction authors. Today, artificial intelligence is becoming ingrained into everyday…
Craft beer has surged in popularity in recent years, and now nearly every city and town around the country boasts at least one unique and edgy craft brewery that provides residents with local craft beer. Victory Brewing in Downingtown, PA, for instance, was founded by childhood friends with a shared…
